I just listened to an on demand webinar from Michael Pedrone from Sales Buzz. I found the Webinar on Gitmer’s Sales Rant newsletter. http://www.salesbuzz.com/
He suggests that we create a voice template to use when we make a telephone call. When you call, you will get a Gate Keeper, the prospect or their voice mail. Sometimes you can get all of the above. If you have not prepared a script to leave a good voice mail, then the prospect will not call you back.
Cold Call Template #1
Prospects Name, this is (Your Name) with ( Your company)
The reason for my call is that I have an idea on how to help you avoid (specifics of a common pain in your industry) and would like to get your feedback.
I can be reached at 888-555-1212 Again my name is (your name) with (your company) at 888-555-1212
Thank you, Ms or Mr Prospect.
You can add a time when you will be available or when you will call back. If yourmessage is weak you will not get to the prospect with this call, nor when you call back.
Another Template is used to let the prospect know that a friend has recommended you to them or a referral template. Even as a referral you have to handle it as cold canvas call.
Referral Template
Prospects Name, this is (Your Name) with ( Your company)
I was speaking with (Referral Name) over at (Company name) regarding (common pain in that
industry) and he suggested that I give you a call to get your feedback.
I can be reached at 888-555-1212
Again my name is (your name) with (your company) at 888-555-1212
Thank you, Ms or Mr. Prospect.
The Competition or Industry Friend Template
Prospects Name, this is (Your Name) with ( Your company)
Our company recently helped (competitor 1, 2, 3 avoid (common Industry pain) while at the
same time (desired benefit) and wanted to get your feedback on how you are handling this
issue at your company.
I can be reached at 888-555-1212
Again my name is (your name) with (your company) at 888-555-1212
Thank you, Ms or Mr Prospect.
FOLLOW UP EMAIL
After you have left the voice mail, send an Email with the Subject “Voice Mail” restating your message.
Prospects Name, this is (Your Name) with (Your company)
Mr Prospect, I just left you an email regarding ( common industry pain) and I will be available
at 1:30 to get your feedback on this issue. Repeat Name and phone number
If you would like to take class to improve your voice mail skills contact Michael Pedrone. You
can Train as an Individual or as a Team!
To get class dates, availability and pricing, click here. Or call 888-264-0562 Ext. 1 for details.
